Nestlé Friskies - „European Campaign“
1 charming young girl, 4 different roles, 5 European countries.
Brief
Nestlé approached us with a brief for the regional launch of Friskies in pouches. The campaign ran online, but not only in the Czech Republic and Slovakia. Also in 5 other European countries.
sOLUTION
It is said that the biggest challenge is to have a small child or animal in the campaign. We didn't hold back and cast both in our concept! We created 5 different online videos (Traveler, Magician, Shop girl, Cook and Trainer.)
We prepared different language versions for different markets and the shooting schedule was even more complex because the different shots had to be shot with 3 different dogs. The goal was to show that pet food pouches are not only for small dogs but are also suitable for larger breeds. We filmed in the garden of a Prague villa for 4 days.
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