Trollbeads -
„The Smallest Campaign“

PROBLEM

The Trollbeads product proposition is similar to that of the better-known Pandora brand: people buy tiny "stones" to hang on a bracelet or chain as a reminder of life's moments. The client wanted to communicate this category proposition in a different way.

sOLUTION

The idea of small/big moments was born and we thought the form should support it. We created the smallest OOH campaign in the whole country! Its reach was amplified not only by timing it for the Signal Festival period, when hundreds of thousands of people are on the streets of the metropolis, but also by engaging influencers and actively promoting online videos.

In the second phase of the campaign, in addition to the mini-OOH, several micro installations were created, such as a micro biker bar or a micro summer cinema.

Awards

In addition to the client, who was delighted with the traffic generated in their new store, our work was also appreciated by the „Nutcracker“ jury, who awarded us a shortlist in the Ambient category.