I'M Petr Bucha
Creative Director – Idea Maker – Copywriter
Creative director with experience in all segments of clients' business: Retail, automotive, banks, FMCG, insurance, telco, pharmaceuticals, etc.
I have often been involved in communication with C-level clients. And they repeatedly appreciated
I command a broader view of their business than a common "advertising creative".
Work experience
Ogilvy & Mather
Bates Praha
TBWA
Loosers
2020 – now: Accenture Interactive/Song
Training
Cape Town - 6 weeks of internship in the creative dept. of Ogilvy South Africa
London – Senior Management Training Programme - programme for „future leaders“ of the European Ogilvy organizations
London – Creative Skills Seminar - 5-days workshop in advanced Creative Skills led by top Creative Directors of the Ogilvy network
London – Advanced Selling Skills
Praha/London – People Skills
Cannes Lions Diploma
Cresta Awards Winner
2x Portorož Golden Watch
Portorož Golden Drumstick
2x Portorož Silver Drumstick
Portorož Bronze Drum
Nutcracker/Czech ADC Award - multiple
EuroEffie and a few local Effies
Member of the Art Directors Club of the Czech republic
Permanent member of the Cresta Awards jury and the jury of the international advertising contest (M)AD STARS
Case studies
Albert - „It's worth it“
Fighting back on a damaged brand image and a price perception.
Prague Airport - „Pixelated Destinations“
The destination campaign that hides destinations.
Trollbeads - „The Smallest Campaign“
The tiny OOH installations amplified by social media have a big impact.
Nestlé Friskies - „European Campaign“
1 charming young girl, 4 different roles, 5 European countries.
Holba - „To the springs with Mr. Krobot“
Down-to-earth ambassadors for the genuine beer from the pure region.
The Czechia reads to children
The longterm campaign to grow the metrics of IQ and EQ of our kids.
work gallery
Wonderbra
Cresta Awards Winner.
LEGO
Words are not needed.
DULUX
"Psycho" &"Freddy Krueger" from a campaign for a stain block paint.
BECHEROVKA
A traditional Czech liqueur supporting traditional values.
KRUŠOVICE - for true moments
Men say they go out for beers. In reality, they meet for things no pub will pour in your glass...
A week in a tiny tent with a guy who snores. And yet, everyone looks forward to it every year.
They met in a kindergarten. They were together in the army and in the college. And sometimes they jokingly say they'll end up in a nursing home together.
SEAT
Two print ads for the brand that wanted to build on driving dynamics.
HYUNDAI
Drive to your holidays while travelling through films. Limited edition with a free Sony DVD „cinema“ player.
HYUNDAI
Headline: Others seem to have ceased existing.
(At the time of its launch, the new Santa Fé model was no. 1 choice in SUV segment.)
PROMOTING parental READING TO KIDS
Headline: Grandma, did you know that if Columbus hadn't gone to discover India, we wouldn't have potatoes?
Headline: And why didn't they track Robinson down with GPS? And couldn't he have called someone on his cell phone?
Headline: I wonder if the lentils and peas Cinderella sorted were organic?
czechiA reads to children
Fairy tales await to be read...
ALBERT - Retail chain
Three installments from the much wider TV campaign, that is featured on the "Case studies" section above.
GURMÁN
Videos for the book format of the Prague´s best restaurant guide.
GURMÁN
Two posters from a wider campaign for the Prague´s best restaurants guide.
WELLA
A strong product asks for a strong visual...
STRATEGIE
Three ads for a local marketing trade press. Winner of a Golden Watch in Portorož, by the way.
HOLBA BEER FROM the jeseníky
Headline: Pure beer from the mountains.
IMAX
3 tyrannosaurus eggs placed in Prague streets - an unconventional outdoor installation, since the IMAX launched with T-rex movie in Czechia.